Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on… Read More »Why winning in sports might be a lousy template for business success
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.”… Read More »What Is A Brand? Really?
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t… Read More »What to Write
“For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life,… Read More »Advice from the fringes
If we’re the only life in the universe, does that mean we’re significant, or insignificant? Are we just a mole on the back of the… Read More »Perspective
I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one… Read More »What’s Next for Content Marketing?
Not long ago, social speculators talked about how the younger generation grew up with computers, the Internet, and cell phones; that they have fully integrated… Read More »My top ten predictions for the next decade
As divisive and self-important as humanity sometimes gets, the universe just keeps moving around us. Hate and fear race across the page, and yet LIGO… Read More »The expanding universe – Food for thought
I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You… Read More »What The Millennials Think They Understand
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language.… Read More »Communicating Up and Sideways