I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You… Read More »What The Millennials Think They Understand
Social media marketing is all about engagement and two-way conversations. Or is it? With a great product or service and a vocal customer base, companies utilizing social media can run very successful campaigns with small capital expenditure. But, what do you do if you don’t have all of the pieces in place?
It starts with a good product or service
If you don’t have a great product or service, fix it before doing any of this. If you do have a great product but don’t have a vocal audience, you have a big challenge relative to social media, but you don’t have to leave the table. Case in point, Screaming Circuits; an EMS (electronics manufacturing service) provider in the Portland, Oregon suburb, Canby. By breaking several social media marketing conventions, Screaming Circuits has experienced strong growth while EMS giants like Benchmark Electronics, Solectron Corp and Suntron have closed their doors or reduced their presence in the Portland area.