The Social Media Net
I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I… Read More »The Social Media Net
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For engineer entrepreneurs
Signal to noise ratio
Understanding signal-to-noise ratio is a mission critical aspect of most world of electronics design, especially in power, Rf and other analog designs. Strangely enough, it’s… Read More »Signal to noise ratio
What Is A Brand? Really?
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.”… Read More »What Is A Brand? Really?
What to Write
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t… Read More »What to Write
The Crowdfunding Pricing Paradox
Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings… Read More »The Crowdfunding Pricing Paradox
Stage 3 Marketing
Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies:… Read More »Stage 3 Marketing
Minimalist Market Segmentation
Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well…… Read More »Minimalist Market Segmentation
Secret Dialects of Marketing
Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants… Read More »Secret Dialects of Marketing
An Engineer Entrepreneur’s First Brand Lesson
Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes.… Read More »An Engineer Entrepreneur’s First Brand Lesson
What is Marketing in the world of Engineers?
Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing… Read More »What is Marketing in the world of Engineers?