The Value of Brand Awareness
I ran across a question on Reddit about the value of brand awareness. In the Reddit post, a marketing executive was tasked with trying to… Read More »The Value of Brand Awareness
Home »
Business
Crisis Communications
Thursday, March 12, 2020 – PDX, departing for ONT. First day of a ten day vacation. I was not caught off guard. Being in manufacturing,… Read More »Crisis Communications
The Social Media Net
I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I… Read More »The Social Media Net
Signal to noise ratio
Understanding signal-to-noise ratio is a mission critical aspect of most world of electronics design, especially in power, Rf and other analog designs. Strangely enough, it’s… Read More »Signal to noise ratio
Why winning in sports might be a lousy template for business success
Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on… Read More »Why winning in sports might be a lousy template for business success
What Is A Brand? Really?
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.”… Read More »What Is A Brand? Really?
What to Write
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t… Read More »What to Write
What’s Next for Content Marketing?
I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one… Read More »What’s Next for Content Marketing?
What The Millennials Think They Understand
I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You… Read More »What The Millennials Think They Understand
Communicating Up and Sideways
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language.… Read More »Communicating Up and Sideways