What Is A Brand? Really?
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.”… Read More »What Is A Brand? Really?
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duanebenson
What to Write
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t… Read More »What to Write
Advice from the fringes
“For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life,… Read More »Advice from the fringes
Perspective
If we’re the only life in the universe, does that mean we’re significant, or insignificant? Are we just a mole on the back of the… Read More »Perspective
What’s Next for Content Marketing?
I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one… Read More »What’s Next for Content Marketing?
My top ten predictions for the next decade
Not long ago, social speculators talked about how the younger generation grew up with computers, the Internet, and cell phones; that they have fully integrated… Read More »My top ten predictions for the next decade
The expanding universe – Food for thought
As divisive and self-important as humanity sometimes gets, the universe just keeps moving around us. Hate and fear race across the page, and yet LIGO… Read More »The expanding universe – Food for thought
What The Millennials Think They Understand
I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You… Read More »What The Millennials Think They Understand
Communicating Up and Sideways
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language.… Read More »Communicating Up and Sideways
The Crowdfunding Pricing Paradox
Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings… Read More »The Crowdfunding Pricing Paradox
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