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Beware The Double Disruption

Have you ever been involved with the disruption of an established industry? If you’ve worked in a start-up, or have been a part of a new product release, you most likely have to some extent. New products and services are an endless chain of disruptions. However, what I’m talking about is the type of disruption that smashes an industry into pieces.

I’ve been lucky enough to have helped cause a major disruption more than once. Back in the 1990’s, LCDs were primitive. Computer projectors were huge cathode ray tube devices that required extensive installation and maintenance. They were big, expensive, and of limited practical use.

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One way social media marketing

Social media marketing is all about engagement and two-way conversations. Or is it? With a great product or service and a vocal customer base, companies utilizing social media can run very successful campaigns with small capital expenditure. But, what do you do if you don’t have all of the pieces in place?

It starts with a good product or service

If you don’t have a great product or service, fix it before doing any of this. If you do have a great product but don’t have a vocal audience, you have a big challenge relative to social media, but you don’t have to leave the table. Case in point, Screaming Circuits; an EMS (electronics manufacturing service) provider in the Portland, Oregon suburb, Canby. By breaking several social media marketing conventions, Screaming Circuits has experienced strong growth while EMS giants like Benchmark Electronics, Solectron Corp and Suntron have closed their doors or reduced their presence in the Portland area.

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