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Philosophy

Decisions, Decisions…

We all make decisions. It’s a part of life, and more specifically, a part of our jobs. We make so many, that you’d think we’d all be pretty good at decision making by now.

Unfortunately, that’s often not the case; even for confident people. Well, actually, most of us are pretty good at making those decisions, but we like to refuse to accept that we are good at it. Our brains play tricks and convince us that we might mess things up, get fired, not be accepted, be put down, be rebuked, or be presented any number of an endless string of negative reactions.

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How to succeed in marketing without really trying

If you’re old enough, you might remember the 1967 movie, “How to Succeed in Business Without Really Trying.” Well… you don’t really need to be old enough. The movie’s before my time and I’ve watched it.

vertical_marketsIn the movie, window washer J. Pierpont Finch, reads a book titled the same as the movie, and takes it to heart. Shortly after starting to read the book, he talks his way into a mailroom job. Within hours, he’s manipulated and bumbled his way upstairs and eventually lands a coveted corner office without, as the title suggests, really trying. At least, he didn’t really try working for his success. He did try a lot of manipulation, fast talking, and subversion.

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