Communicating Up and Sideways
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language.… Read More »Communicating Up and Sideways
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The Crowdfunding Pricing Paradox
Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings… Read More »The Crowdfunding Pricing Paradox
Stage 3 Marketing
Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies:… Read More »Stage 3 Marketing
Minimalist Market Segmentation
Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well…… Read More »Minimalist Market Segmentation
Secret Dialects of Marketing
Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants… Read More »Secret Dialects of Marketing
Millennials Need Not Apply? Boomers?
Do you know how to get past your biases and market to “the other” generation? Are they just too mysterious? Well, I don’t give a… Read More »Millennials Need Not Apply? Boomers?
An Engineer Entrepreneur’s First Brand Lesson
Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes.… Read More »An Engineer Entrepreneur’s First Brand Lesson
What is Marketing in the world of Engineers?
Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing… Read More »What is Marketing in the world of Engineers?
How To Make Your Child Interested In STEM
STEM (Science, Technology, Engineering, and Math) careers are getting a lot of press these days. They are important for global competitiveness and the general advancement… Read More »How To Make Your Child Interested In STEM
The Top Ten Generic Things
I’m in a bit of a ranting mood right now. That just happens sometimes. Usually it’s on a specific subject, but today, I seem to… Read More »The Top Ten Generic Things