I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You… Read More »What The Millennials Think They Understand
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language.… Read More »Communicating Up and Sideways
Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings… Read More »The Crowdfunding Pricing Paradox
Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies:… Read More »Stage 3 Marketing
Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well…… Read More »Minimalist Market Segmentation
Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants… Read More »Secret Dialects of Marketing
Do you know how to get past your biases and market to “the other” generation? Are they just too mysterious? Well, I don’t give a… Read More »Millennials Need Not Apply? Boomers?
Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes.… Read More »An Engineer Entrepreneur’s First Brand Lesson
Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing… Read More »What is Marketing in the world of Engineers?
STEM (Science, Technology, Engineering, and Math) careers are getting a lot of press these days. They are important for global competitiveness and the general advancement… Read More »How To Make Your Child Interested In STEM